Fresh Fruit Program

As consumer awareness grows, social responsibility is joining health and environmental concerns as a significant factor in purchasing decisions. Fair Trade Certified™ fruits are bringing the best of both worlds together — creating healthy, happy farming communities and ecosystems, and delivering the healthiest, most flavorful produce to consumers.

Fair Trade Certified fruit means:

• Fair prices for farmers
• Good working conditions
• Eco-friendly farming practices
• The best quality fruit

Fair Trade Certified fruit is grown in nutrient-rich soil by small farmers or plantation workers, who pick their crop with care. Fair Trade farms are producing some of the best organic and conventional produce in the world, including bananas, mangoes, pineapple and grapes.

Fair Trade Certified fruit means everybody profits.
With Fair Trade certification, fruit farmers and farmworkers gain hope and dignity. Fair Trade fruit importers and distributors earn a reputation for ethical dealings, benefit from strong marketing support from TransFair, and enjoy a loyal and growing customer base. Retailers not only please their customers with their commitment to social standards, but also are able to protect their margins and maintain profitability in the increasingly competitive world of produce.

In Europe, where Fair Trade Certified bananas have gained market share as high as 24 percent and are growing at a rate of over 50 percent per year, grocery retailers have found Fair Trade Certified bananas to be an answer to the "banana price wars" instigated by mass market retailers. Fair Trade certification is a powerful marketing tool that adds value to commodities, allowing retailers to choose the higher ground, both morally and financially.