| The Fair Trade Beat is a monthly update from TransFair USA, the only third-party certifier of Fair Trade products in the U.S. The Fair Trade Certified label guarantees that products were produced and traded in an economically, socially and environmentally responsible way. When you buy Fair Trade Certified products, you support the well-being of families, communities and the earth. |
February 2008 |
• Get Involved --- Be a Fair Trade Valentine
• Tune in to Fair Trade --- Etown Achievement Award, How to Buy Fair Trade, Fair Trade featured on MySpace
• New Products and Places --- Fair Trade Certified Flowers
• Winning Campaigns --- Tully's Gives Away 50,000 Coupons for Fair Trade Coffee
• Producer Spotlight --- Jardines Piaveri (Flowers)
• From TransFair USA --- Now Hiring, Donate Today!
Valentine’s Day 2008 marks the launch of Fair Trade Certified flowers (fairtradecertifiedflowers.org) in the US. For the first time ever, Fair Trade supporters are able to have a 100% Fair Trade Valentine’s Day! Make the pledge to give only Fair Trade Certified flowers and chocolate this V-Day, and please pass it on to your friends. And remember: you don’t have to be in a relationship to enjoy Fair Trade Certified flowers or chocolate!
The nationally syndicated radio program Etown interviewed TransFair USA CEO Paul Rice, recipient of the Etown E-chievement award. Visit Etown.org to listen to the interview.
Video: How to Buy Fair Trade Coffee
Organic food expert Anna Lappe answers the question “What is Fair Trade anyway?” and gives us a lesson on how to find it in this great video.
Fair Trade Featured on MySpace!The MySpace Impact page, which connects MySpace users with ways to make an impact in their community, is currently featuring Fair Trade Certified and reminding MySpace users to have a Fair Trade Valentine’s Day! You may have to reload the page a few times to view the Fair Trade graphic.
Fair Trade flowers are now available! The Fair Trade Certified label on your bouquet means that flower workers, most of whom are women, can put food on their tables, send their children to school, invest in community development, and use sustainable farming methods. Check out our ever-growing list of where to buy Fair Trade flowers, and watch our Fair Trade flowers video! Tell your friends!
A Special Note on Fair Trade Flowers:
The US launch of Fair Trade Certified flowers could not have come at a more important time. As Kenya continues to suffer from political unrest and violence, the Kenyan economy, largely dependent on tourism, is suffering crippling losses. Many Fair Trade flowers are sourced from farms in Kenya, which are paragons of economic empowerment and community development. Help support Kenyan flower workers by purchasing Fair Trade Certified flowers this Valentine’s Day.
TransFair USA partnered with Tully’s Coffee and BART to offer 50,000 commuters coupons for a free Fair Trade Certified coffee or latte or ½ off a bag of whole Fair Trade beans. The Bay Area Fair Trade Coalition turned out 60 volunteers to make this BART Rider Thank You Day a resounding success! Watch the BART News video or the video that we put together about the event!
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Located in the central zone of Ecuador near the Andes mountain range, Jardines Piaveri has distinguished itself as a transparent and fair employer. All of the supervisors at Jardines Piaveri are women and the salary for workers at Jardines Piaveri is 21% higher than at neighboring farms. Workers gain additional benefits, including insurance from their first day of work. |
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We're growing! TransFair USA is an entrepreneurial non-profit organization that is the only certifier of Fair Trade products in the U.S. We seek talented individuals who are passionate about our mission and who bring a global perspective to work. If this sounds like your recipe for success, please visit our job listings page and "be the change you want to see in the world". TransFair is an Equal Opportunity Employer.
Donate to TransFair USA today!As a non-profit, TransFair depends on the financial support of friends like you to expand our work empowering consumers and producers to build a more equitable and sustainable model of international trade in which all benefit. Click here to make a donation online, or contact our Development Department at (510) 663-5260 or via email at development@transfairusa.org for more information or to discuss your donation options. Thank you!
